[LONDON, GB.] A British subculture mixed with Italian tailoring sums up the mission at Jordanluca to challenge the established norms of contemporary menswear. The very first collection (SS18) by Jordan Bowen and Luca Marchetto generated major recognition from over 14 leading multi-brand retailers from across the world. Which is the reason the British Fashion Council has taken them on and to support during London Fashion Week.
This season, Jordanluca explored the mind of a man compelled by vice and presents the conflict of predatory obsession through a muted and studied third collection. Nothing beats my reaction to the designers going around the installation filled with mattresses hanging upright on the wall and squirting cum-like liquids on the bed sheets and pillows! Once I was able to look past that, I noticed the grungy models sporting intricate outwear.
From what I’ve gathered this is the biggest collection the duo has put together with just about 31 looks. Each piece had no similarity to any other piece in the showcase and that in itself displayed the multiple “immoral behaviour” that a menswear designer should carry-out each season. A selection of double-breasted overcoats, suits, freudian-printed jackets down to bullet-proff corsets and pleated layers of hosiery fabric. It’s a lot to consume from the newly emerging brand yet, they seem very promising in solidifying their power-move in the London fashion scene.
Inherit Love, I AM,