Gigi Hadid x Hugo Boss FW23 Campaign.

[MANHATTAN, NY.] The #BeYourOwnBOSS campaign is presented by an exclusive cast, comprising a diverse range of personalities from VIPs to photographers, entrepreneurs, to social advocates. Each of them will share their inspiring stories on Instagram with a photo collage featuring two images – one from their childhood and one present-day photo – while wearing BOSS Spring/Summer 2023 sweatshirts.

All people in this campaign:

Mikael Jansson – Photographer
Jessica Diehl – Fashion Editor/Stylist
Ugo Mozie – Fashion Editor/Stylist
Shay Ashual – Hair Stylist
Mark Carrasquillo – Makeup Artist
Erin Fee – Producer
Talalima Mobley. – Production | Talent + AD
Lee Min Ho – Actor
Matteo Berrettini – Athlete
Maluma – Entertainer
Gigi Hadid – Model
Naomi Campbell – Model
Khaby Lame – Content Creator