[MANHATTAN, NY.] BEHIND THE FIT –
Social video campaign for Google Shopping and GQ surrounding the 2025 Met Gala. This two part video series showcased the process behind two of the world’s most exciting Black designers and how they both create a one of one piece and pay homage to the importance of this year’s theme.
Both videos were posted to GQ’s organic instagram account, receiving extremely positive engagement for it’s fashion forward and personal storytelling approach.
Talent: LaQuan Smith
Director: Joshua Kissi
Cinematographer: Anthony Price
Editor: Ryan Hansen
Production: Ashley Cimone for Equator Production
Producer: Mish Parti
Onset Support: Talalima Mobley.
See @laquan_smith celebrate his family and culture in Halle Berry’s one-of-a-kind look for fashion’s biggest night. Shop more of his eclectic pieces on @shopwithgoogle Production Company: PiacereCo-Editor: Sarah Kruse
Inherit Love, I AM,
#StyleHeirs.
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