[TOKYP, JAPAN] On the invitation to the show the instructions were to pile in the lower levels of the Shibuya train station and it gave a feeling that an adventure was about to unfold as this would be the first in-person fashion event for the brand. Upon arrival attendees were instructed to form a queue right outside of one of the busiest and I mean busy crosswalks to exist in Japan. After a few confusing looks were thrown at the attendees -from your local commuters that rushed by- the fashion crowd was ushered through the streets. Then down a few stairwells that led to an unused and not fully developed area of the public terminal.
For any onlookers present there were a few specifically placed individuals on the runway before the presentation started and many were trying to grasp their involvements with the show. Perhaps they were invited attendees that simply wanted to stir up a commotion prior to commencing, yet, it was intentional because the themed word for the collection this season is titled: Diversity. The randoms on the runway 10 minutes before starting were to resemble the different type of personalities that can be found on public transit. What stood out to me were the two giggly girls that followed this tall guy around until he decided to do a complete kiss-the-ground type of bow in front of them and they ran off in embarrassment. Or the man dressed in traditional Japanese attire holding a handheld bell and a bowl of soup as he steadily walked around the runway with poise.
The creative director for the brand is Meg [space] Miura and she began her journey designing for other brands that led her to become freelance and ultimately launching her eponymous line in 2016. Last season, Miura won the JFW Grand Prix SS22 Award for her nimble way of creating oversized outerwear that looks stunning no matter which angle you appreciate its view.
As mentioned briefly, the oversized outerwear garments are what sets Miura apart from the rest and is the creative centrepiece to her brands identity. Take a moment to focus on how she styled a baby-blue sophisticated wool coat layered over an athletic outerwear jacket. The oversized flowy garments work for any age regardless of gender to establish self-expression through individuality.