[TOKYO, JAPAN.] As a fashion dweeb, I know it’s tough in these streets to keep up with the hottest streetwear brands. However, Nerd Unit delivered an exceptional Spring Summer 2018 collection that will transform any geek into a tough badass known to man. This season, the theme was geared towards the military identity they’re known for, incorporating their chevron inspired logo throughout their camo prints. For the label, I’ll have to admit I was expecting them to deliver a little more Tokyo streetwear. Albeit, Nerd Unit definitely brought more colour into their fabrics this season, rather than staying in their comfort zone of black and darker-solid hues.
Primarily, it’s a great step in a better direction to being a more recognizable brand at first glance. Not only was the print a great unintended marketing strategy, the clothes even had a voice. A clear message was given, or expressed through some pieces that read “We are the ones that your parents warned about” or even the simple affirmation “We are Nerd Unit.” Either way, the garments bring confidence to the forward-thinking Nerd Unit shopper.
Inherit Love, I AM,