[MANHATTAN, NY.] Rebellious creativity redefined. An exclusive look at the launch of Pharrell Williams’ new collection for the House: Tiffany Titan. Friends of the House celebrate at The Landmark in New York City to honor the new designs.
#TiffanyAndCo
Tiffany & Co. today announces the debut of the Tiffany Titan by Pharrell Williams collection. Inspired by the mythological Poseidon’s trident, the bold designs are an expression of one’s energy, power and force. A symbol of fearless individuality, the motif is juxtaposed by a unique shaped link that is curved and soft against the sharpness of the spear. Portraying a dialogue between tensions, proportion and balance, the collection appeals to individuals with a unique mindset and powerful force that confronts the ordinary.
“We are excited to unveil Pharrell’s inaugural collection for Tiffany. The Tiffany Titan by Pharrell Williams collection defies the conventions of fine jewelry design. It represents a balance of Pharrell’s creative vision with Tiffany & Co.’s inventive craftsmanship,” said Alexandre Arnault, Executive Vice President, Product, Communications and Industrial, Tiffany & Co. “Each piece embodies Pharrell’s distinct style and unique point of view.”
Adopting the structure of the trident, the Tiffany Titan by Pharrell Williams collection incorporates sharp, spear-like spikes within an array of necklaces, earrings, bracelets and rings embodying a sense of punk spirit. Offered in 18k yellow gold or titanium with all metal and diamond iterations, each piece challenges conventional methods in their design. With an unexpected twist on traditional diamond settings, the pavé pieces feature reverse-set diamonds that expose the diamond’s pavilion, maximizing brilliance. The use of titanium serves as a contrast between the subdued reflective quality of the material itself to produce an impactful statement, setting the designs apart from traditional jewelry. With technical precision in each design that is intended to move with the wearer, the collection showcases the House’s commitment to flawless craftsmanship.
“I’m very inspired by the water, and the name of this collection “Titan” draws inspiration from Poseidon, ruler of the sea, King of Atlantis – “Atlantis” which is also the name of the community I grew up in Virginia Beach. The detail in all of the jewelry pieces is very intentional, the use of black titanium…it’s a physical manifestation of beauty in blackness.”
Tiffany Titan by Pharrell Williams will be available this May exclusively on Tiffany.com in the US and at The Landmark in New York City. The collection will be available globally at Tiffany & Co. stores and Tiffany.com in June.
Director: Pablo Tapia-Plá @pablotapiapla
Creative Director: @yannishenrion
DOP: Germano Ascunso @germano.assuncao
Talent: Pharrell Williams @pharrell
Talent: ROSÉ @roses_are_rosie
Talent: Gabrielle Union-Wade @gabunion
Talent: Ayo Edebiri @ayoedebiri
Talent: Blake Lively @blakelively
Production: @imagepartnership
Producer + Agent: Alicia Eddy-Quintana @alicia.maria
Production Onset Coordinator: Talalima Mobley. @talamobley
B Cam Operator: Reid Rohling @reedrolling
1st AC | A CAM: Josh Ruffner @joshruffner
1st AC | B CAM: Lily Nordheimer lilynordheimer@gmail.com
DIT: Chandler Tucker @mc_handler
Gaffer: Chris Harth nycutlery@gmail.com
Sound: Turner Curran tacurran777@gmail.com
#TheTiffanyLandmark #TiffanyAndCo
#ShotOnFilm
Video: https://www.instagram.com/reels/C6hJ5t6JuGW
Inherit Love, I AM,
#StyleHeirs.
instagram.com/talamobley/
twitter.com/talamobley/
facebook.com/talamobley