[LONDON, GB.] A designer typically has two options for presenting their body of work to the masses during fashion week. It’s either a traditional runway show that everyone automatically thinks of when it comes to going to any fashion event. Or it’s a presentation where models stand in place and the ambience is more of a gallery at a museum. This season, Michiko Koshino decided to merge both concepts into more of a haunted amusement house, where we had to go through a maze of unknown turns that were filled with clothing displayed on the walls throughout the installation. It was quite clever.
The fact that Michiko’s ‘Motor King’ collection from the 1980s is still a hot topic in the industry, Koshino wanted to revisit her most successful collection in order to re-baptise the idea that had shaped her brand’s ethos. Since menswear and primarily streetwear has courted a fresh new following that wasn’t around during the ’80s, it was a brilliant idea to re-intro her label to them. It was also a way to remind the industry what she has accomplished and did exactly that with her installation, effortlessly.
Cross-country activities have persuaded Koshino’s design process this season with the use of camouflage, leather, waxed cotton and khaki tones. Unique silhouettes and strong structures in her garments is where her talent remains. Especially since she implemented most of the clubwear trends in the 1980s. For a more sentimental perspective, Koshino included personal sketches into her clothes that include graphics that come from her own creative mind, yet, her shoppers can immediately relate with.
Inherit Love, I AM,