[NEW YORK, NY.] In the 90’s the music industry, especially the hip-hop sub-culture, had Phat Farm to identify with as a staple brand that only fashion forward men wore. Fast forward to today’s music industry with Steve Aoki being one of the highest paid DJ’s and has created his own clothing line at Dim Mak Collection. For me, I feel like Aoki is the only producer slash DJ that can actually carry-out a clothing brand that is taken seriously by fashion heavyweights like Vogue and Lynne O’neill. This was my first time seeing any of his designs and I’ll have to admit he surpassed my expectations as a designer tremendously!
Shutting down East 4th Street between Broadway and Lafayette enabled major social media buzz that gave notice to Aoki for not only the Dim Mak Collection, yet, for his newly released album KOLONY. Tonight was the perfect time to host the event because NYFW: Men’s would have been too much for everyone’s plate. Thankfully, Build Series NYC helped out with supporting the nearly two-hour set and after party. As for the collection, Aoki showcased a variety of items that ranged from paint splattered denim to outerwear that resembled militant canvas. A majority of the pieces were loose-fitting and carried either the Dim Mak logo patches or uncanny imagery. For the most part, the Dim Mak Collection will be a major hit in streetwear and this season definitely has propelled Aoki forward in the fashion industry.
Inherit Love, I AM,