[MANHATTAN, NY.] An activist will do what an activist gots to do, in order to make things right in the world and especially for the community they strive to improve. It’s no secret that fashion designers will use their platform to voice concerns they are extremely passionate about. Once I was backstage on location at the Prince George Ballroom in Chelsea for the Tia Adeola Fall Winter 2022 collection, I listened as Adeola expressed her frustration about the police corruption that’s clearly noticeable throughout her motherland in Nigeria. What immediately peaked my interest was how she expanded on the fact that her voice garnered enough attention that it started to present potential harm to her family. Which resulted in her scaling back because the intentions were to always secure her family and communities safety as priority one.
Not long ago, New York City witnessed their own several month-long protests demanding a systematic change within the police force. The “You Were Suppose To Protect Us” sentiments displayed on a dress supporting the END SARS (Special Anti-Robbery Squad) Movement can easily be applied to the American police brutality against minorities, as well. A perfectly timed example that supports how Adeola’s brand has a global reach in its young early startup stages of building.
Another groundbreaking expansion for the eponymous label is how this season Adeola took on the challenge to design astonishing menswear pieces. Usually creatives have a binary typical approach to designing for two different genders. However, the Tia Adeola man isn’t the direct opposite of a femme presenting person. The legendary musician formerly known as Prince played a vital role whilst Adeola engendered what her male-presenting consumer would look like. And it’s similar to what she’s given in the past – ruffles, sheer laces, pinks and other pastel-like colours.
Hang on, I nearly forgot to mention the first thing I noticed about the collection were the models. In that the clothes were suited for just about any human being, no matter their age, weight, or being 32 weeks pregnant. The girls and pretty men will carry any outfit they throw on that’s from the creative mind of Tia Adeola.